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LHD Communications


 

Local health departments (LHDs) require effective communications at all levels to help promote healthy behavior in the community, build support for local public health efforts, and increase a department’s impact and influence with policymakers, the media and the public. 

Communications may serve an entire health department, a single unit or program, or a specific LHD-led project that involves external partners.  Effective communications reach target audiences, large and small, and stretch far beyond a news release and printed brochures to include public and media relations, social marketing, advertising, branding, community outreach, crisis communications, and emergency risk management.

An excellent communications effort can be timely and cost-effective, and leverage and conserve the department’s scarce resources. The road to excellence in LHD communications starts here. 

 
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New public opinion research provides valuable insight about why the public is unaware of the value of community-based prevention and makes recommendations about how local health departments, policymakers, and business leaders can be more effective in talking about it. More »




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