Marketing Public Health

Media Outreach Guide | Public Health Communications Toolkit

In The Spotlight

The national identity for local public health continues to gain use and recognition and was recently shown in CNN video coverage of a malaria prevention program in Africa. To see other examples of how LHDs around the country are finding innovative ways to use the logo and promote their work, or to submit your own visual examples of the logo in use, visit the online photo gallery using the "more" link below. More »

Tools You Can Use

Tips and Templates for PSAs (Public Service Announcements)

PSAs can be an excellent way to spread your message on a small budget. Learn tricks of the trade and avoid reinventing the wheel by taking advantage of professionally written PSA templates. More »

User-Friendly Ad Templates

Now Available for Download

Download NACCHO's new ad template tools that allow your LHD to quickly and easily develop professional quality communications. The templates are high-quality 'shell' ads that include a variety of general health messages and images and include placeholders to add local information. More »

Marketing Tools

National Identity for Local Public Health

NACCHO, along with WorldWays Social Marketing, has developed a consistent image and message that local governmental public health departments nationwide can use to heighten the visibility of their work.

In response to demand from local health departments, NACCHO has recently developed two new versions of the logo: a Spanish-language logo, and a logo without the tagline "Prevent. Promote. Protect." for use in certain cases. More »

Communication Tools

Public Health Communications Toolkit

NACCHO created this communications toolkit to help local health departments (LHDs) effectively communicate about local public health. More »

»	Public Health and You: PowerPoint Presentation
	A PowerPoint presentation with slides and script about public health designed for a general audience. Originally developed by NACCHO for a March 2005 Capitol Hill briefing entitled "Public Health 101," this can be edited for use with specific local audiences. Click on the "more" link to download. More »

»	Media Outreach Guide
	The media are vital to help you get the word out to your target audiences about the role of local public health. Throughout this guide, we offer tips on engaging the media in your community and developing messages; guidelines for writing news releases and op-eds; and advice on partnering with local radio and television outlets and pitching local stories. More »