Marketing Public Health
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To become more visible and recognizable to policymakers, the media, and the general public, convey a pride in public health that increases the morale of public health workers, and achieve equal recognition among other first responders, local health departments need to promote themselves better – through storytelling, marketing, and branding. Critical to these fundamental concepts are the communications strategies, tactics, and supporting visual elements found here.
NACCHO created a dynamic new video to highlight the important work of LHDs and to make sure LHDs get the recognition they so greatly deserve. Now available to view and share is a version to use in your own communities. More » 
National Identity for Public Health Departments
Used consistently and over time, this logo and thematic message should help public health departments achieve greater visibility in your communities. Contains tools for communicating to the public, downloadable logos in English and Spanish, FAQs, and user guides. More »
These resources are designed to help local health departments effectively communicate the value of local governmental public health to policy makers, community partners, and the public. Contains advertising templates, PSAs, PowerPoint presentations, and fact sheets that describe the role LHDs play in the communities they serve. More » 
This Guide offers tips on crafting a robust media strategy and suggestions on how to effectively engage the media—from developing messages and pitching stories to the local print media to partnering with local radio and televisions outlets. More » |
