Stay ahead of the curve by participating in this in-depth program, featuring the latest scientific findings on risk perception, case studies from around the world, a suite of practical tools, and hands-on training. Participants will gain the skills necessary to communicate about risk to various audiences by working with different perspectives and encouraging more reasoned behavior among the people they are trying to influence and serve.
This introductory program explores the scientific foundations for effective risk communication.
- Understand the key components that make up risk perception, the values and concerns brought by various audiences, and likely responses of these audiences to such risk issues as new technologies, facility siting, and new regulations
- Develop strategies to enhance understanding and trust amongst audiences while minimizing conflict on risk issues
- Craft organizational policies and messages responsive to audience risk concerns