Public Health Infrastructure and Systems
Public Health Preparedness
Big Cities Health Coalition
Health Equity and Social Justice
Peer Assistance Network
Research at NACCHO
Stories from the Field
Health Department Communications
Legislative Resources and Information
Congressional Action Network
Public Health Logo
News from Washington
LHDs in the News
Help / Request a Tool
My Bookmarked Tools
Submit a Tool
Toolbox / Communications Toolkit
Return to Toolbox Main.
Using Social Media Platforms to Amplify Public Health Messaging
Login to download this tool
Login to Bookmark Tool
Social support and strong social networks make important contributions to our health. They provide emotional and practical resources, and make us feel cared for, loved, esteemed and valued.1 Consequently, social marketers have long relied on these networks as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.
In this report, Ogilvy examines how to leverage the opportunities social media provides by identifying tenets and best practices for public health-driven social media, as well as provide insights into how to reach and engage key consumer and provider audiences.
The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.