The British Medical Journal (BMJ) declared the 1998 Lancet paper that implied a link between the measles, mumps, and rubella (MMR) vaccine and autism "an elaborate fraud." Dr Fiona Godlee, BMJ Editor in Chief says "the MMR scare was based not on bad science but on a deliberate fraud" and that such "clear evidence of falsification of data should now close the door on this damaging vaccine scare." A series of three articles starting this week reveal the true extent of the scam behind the scare. The series is based on interviews, documents and data, collected during seven years of inquiries by award-winning investigative journalist Brian Deer. These articles have been widely picked up by traditional and social media. See below for a variety of media coverage.